Events
Martin will be the featured guest on MusicansStudio, an hour long television program hosted by Adrienne Hughes. Its mission is to produce an educational television series featuring interviews with emerging and prominent musicians and music managers who discuss their artistic and business careers. Episodes are broadcast on WYCC Channel 20, as well as cable and DVD. (Think Actor's Studio, but for musicians).
After the interview portion there will be time for Q&A as well as a mini Tour:Smart presentation. We've scored a limited number of seats to the private taping.
Email musicians.studio@gmail.com to get on the list.
Martin Atkins Presentation and Panel Discussion at Canadian Music Week
(Time Subject to Change)
"If you KNOW that you're screwed then you're not. If you think that you're not, then you are." - Martin Atkins
These zen-like words of wisdom come from one of the music and art industry's most outspoken contributors, Martin Atkins. Martin will be giving a presentation and participating in the panel discussion Bar Band Confidential: Breaking 300 at the Canadian Music Week Conference in Toronto. For over three decades Martin has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, Touring the world with his own band Pigface, or working with Beijing's emerging Indie Rock scene.
Martin Teaches Musicians:
** Time-tested industry tips & techniques **
** How to market oneself as a musician **
** Touring strategies designed for touring the US **
** How to get more people to come to your shows in the UK **
and much more!!
Who should attend?
Anyone interested in learning the latest music marketing techniques successful musicians use in the US to build a buzz, grow their audience, and sell more CDs.
Who should NOT attend?
Anyone who thinks they know it all.
Agenda will cover:
- State of industry
- Strategies for successful touring in the US & Canada
- Marketing
- Packaging
- Questions from the audience
Register Here: http://r3weekend0809.eventbrite.com/

After Tour:Smart PLUS! you will be able to:
- screen print your own merchandise and promo material
- design simple graphics (logos, t-shirts, and postcards)
- write a bio other people will want to read
- engage your online community in tangible ways
- use audio and visual tools to market yourself and your stuff
- hack xboxes and traditional business models
- launch an actionable plan that you can do yourself!!
Agenda (tentative - more events and special guests coming soon)
| Friday August 21 | |
| 7:00pm - 10:00pm | welcome dinner and screening of 16 days in China |
| Saturday August 22 | |
| 8:30am - 9:30am | morning networking over coffee and donuts |
| 9:00am - 9:30am | welcome and introductions |
| 9:30am - 11:00am | current state of the music industry |
| 11:00am - 12:00pm | marketing yourself |
| 12:00pm - 1:00pm | networking lunch |
| 1:00pm - 3:00pm |
panel: 7 points in 11 minutes (a myriad of speakers from different industries. 7 critical points, only 11 minutes each...there will be a timer): Don Byczynski, Bota Studios, Michael Komessar, Komessar & Associates, Lauren Milligan, ResuMAYDAY |
| 1:00pm - 3:15pm | break |
| 3:15pm - 5:15 pm | basic studio techniques (break into groups) |
| 3:15pm - 5:15 pm | simple graphic design (break into groups) |
| 5:15pm - 6:00pm | snack break |
| 6:00pm - 8:00pm | xbox hacking |
| 8:00pm - ? | special performance by some of our amazing friends...details soon! |
| Sunday August 23 | |
| 9:00am - 9:30am | morning networking over much needed coffee and donuts |
| 9:30am - 10:30am |
using social media to connect to the right people led by our favorite social media ninjas: Brian Mazzaferri, I Fight Dragons and Leah Jones, Natiiv |
| 10:30am - 11:30 | panel: TBA |
| 11:30am - 11:45am | break |
| 11:45am - 12:45pm | basic video editing |
| 12:45pm - 1:15pm | lunch |
| 1:15pm - 2:15pm | screen printing basics |
| 2:15pm - 4:15pm | screen printing workshop (break into groups) |
| 2:15pm - 4:15pm | qiuck and dirty websites |
| 4:15pm - 4:45pm | create an actionable plan that you can start tomorrow |
Register Here: http://r3weekend0809.eventbrite.com/

After Tour:Smart PLUS! you will be able to:
- screen print your own merchandise and promo material
- design simple graphics (logos, t-shirts, and postcards)
- write a bio other people will want to read
- engage your online community in tangible ways
- use audio and visual tools to market yourself and your stuff
- hack xboxes and traditional business models
- launch an actionable plan that you can do yourself!!
Agenda (tentative - more events and special guests coming soon)
| Friday August 21 | |
| 7:00pm - 10:00pm | welcome dinner and screening of 16 days in China |
| Saturday August 22 | |
| 8:30am - 9:30am | morning networking over coffee and donuts |
| 9:00am - 9:30am | welcome and introductions |
| 9:30am - 11:00am | current state of the music industry |
| 11:00am - 12:00pm | marketing yourself |
| 12:00pm - 1:00pm | networking lunch |
| 1:00pm - 3:00pm |
panel: 7 points in 11 minutes (a myriad of speakers from different industries. 7 critical points, only 11 minutes each...there will be a timer): Don Byczynski, Bota Studios, Michael Komessar, Komessar & Associates, Lauren Milligan, ResuMAYDAY |
| 1:00pm - 3:15pm | break |
| 3:15pm - 5:15 pm | basic studio techniques (break into groups) |
| 3:15pm - 5:15 pm | simple graphic design (break into groups) |
| 5:15pm - 6:00pm | snack break |
| 6:00pm - 8:00pm | xbox hacking |
| 8:00pm - ? | special performance by some of our amazing friends...details soon! |
| Sunday August 23 | |
| 9:00am - 9:30am | morning networking over much needed coffee and donuts |
| 9:30am - 10:30am |
using social media to connect to the right people led by our favorite social media ninjas: Brian Mazzaferri, I Fight Dragons and Leah Jones, Natiiv |
| 10:30am - 11:30 | panel: TBA |
| 11:30am - 11:45am | break |
| 11:45am - 12:45pm | basic video editing |
| 12:45pm - 1:15pm | lunch |
| 1:15pm - 2:15pm | screen printing basics |
| 2:15pm - 4:15pm | screen printing workshop (break into groups) |
| 2:15pm - 4:15pm | qiuck and dirty websites |
| 4:15pm - 4:45pm | create an actionable plan that you can start tomorrow |
Register Here: http://r3weekend0809.eventbrite.com/

After Tour:Smart PLUS! you will be able to:
- screen print your own merchandise and promo material
- design simple graphics (logos, t-shirts, and postcards)
- write a bio other people will want to read
- engage your online community in tangible ways
- use audio and visual tools to market yourself and your stuff
- hack xboxes and traditional business models
- launch an actionable plan that you can do yourself!!
Agenda (tentative - more events and special guests coming soon)
| Friday August 21 | |
| 7:00pm - 10:00pm | welcome dinner and screening of 16 days in China |
| Saturday August 22 | |
| 8:30am - 9:30am | morning networking over coffee and donuts |
| 9:00am - 9:30am | welcome and introductions |
| 9:30am - 11:00am | current state of the music industry |
| 11:00am - 12:00pm | marketing yourself |
| 12:00pm - 1:00pm | networking lunch |
| 1:00pm - 3:00pm |
panel: 7 points in 11 minutes (a myriad of speakers from different industries. 7 critical points, only 11 minutes each...there will be a timer): Don Byczynski, Bota Studios, Michael Komessar, Komessar & Associates, Lauren Milligan, ResuMAYDAY |
| 1:00pm - 3:15pm | break |
| 3:15pm - 5:15 pm | basic studio techniques (break into groups) |
| 3:15pm - 5:15 pm | simple graphic design (break into groups) |
| 5:15pm - 6:00pm | snack break |
| 6:00pm - 8:00pm | xbox hacking |
| 8:00pm - ? | special performance by some of our amazing friends...details soon! |
| Sunday August 23 | |
| 9:00am - 9:30am | morning networking over much needed coffee and donuts |
| 9:30am - 10:30am |
using social media to connect to the right people led by our favorite social media ninjas: Brian Mazzaferri, I Fight Dragons and Leah Jones, Natiiv |
| 10:30am - 11:30 | panel: TBA |
| 11:30am - 11:45am | break |
| 11:45am - 12:45pm | basic video editing |
| 12:45pm - 1:15pm | lunch |
| 1:15pm - 2:15pm | screen printing basics |
| 2:15pm - 4:15pm | screen printing workshop (break into groups) |
| 2:15pm - 4:15pm | qiuck and dirty websites |
| 4:15pm - 4:45pm | create an actionable plan that you can start tomorrow |
The world of touring musicians is filled with dangers, obstacles, and roadblocks, both literal and metaphorical. Join TOUR:Smart and Break the Band author Martin Atkins for a candid and hilarious discussion of what bands can do to beat the odds and survive on the road intact.
For over three decades, Martin Atkins has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, touring the world with his own band, Pigface, or working with Beijing's emerging indie rock scene. Martin was a member of Public Image Ltd and Killing Joke, has contributed to Nine Inch Nails and Ministry and founded industrial supergroup Pigface, The Damage Manual, and Murder Inc. Martin is a producer, drummer, documentary film maker, DJ, professor (Madison Media Institute, Columbia College) and most recently started his own entrepreneurial school, revolution number three. He has been organizing, booking, and managing multi-band package tours for over a decade. In discussing his definitive book on touring, Martin will not only share valuable insight into his methods on booking and touring, but also a discussion of mistakes and failures.
These zen-like words of wisdom come from one of the music and art industry's most outspoken contributors: Martin Atkins. Martin will be giving a Tour:Smart seminar on February 4 at Ace Hotel's event space called The Cleaners. For over three decades Martin has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, Touring the world with his own band Pigface, or working with Beijing's emerging Indie Rock scene.
The world of touring musicians is filled with dangers, obstacles, and roadblocks, both literal and metaphorical. Join TOUR:Smart and Break the Band author Martin Atkins for a candid and hilarious discussion of what bands and artists can do to beat the odds and survive on the road intact.
For over three decades, Martin Atkins has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, touring the world with his own band, Pigface, or working with Beijing's emerging indie rock scene. Martin was a member of Public Image Ltd and Killing Joke, has contributed to Nine Inch Nails and Ministry and founded industrial supergroup Pigface, The Damage Manual, and Murder Inc. Martin is a producer, drummer, documentary film maker, DJ, professor (Madison Media Institute, Columbia College) and most recently started his own entrepreneurial school, revolution number three. He has been organizing, booking, and managing multi-band package tours for over a decade. In discussing his definitive book on touring, Martin will not only share valuable insight into his methods on booking and touring, but also a discussion of mistakes and failures.
FREE Tour:Smart Seminar coming to University of Southern California!
"If you KNOW that you're fucked then you're not. If you think that you're not, then you are." - Martin Atkins
These zen-like words of wisdom come from one of the music and art industry's most outspoken contributors, Martin Atkins. Martin will be giving a guest lecture at University of Southern California on February 9, at 2:00 pm. For over three decades Martin has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, Touring the world with his own band Pigface, or working with Beijing's emerging Indie Rock scene.
In 90 minutes you will learn:
**how to make more money on the road**
**How to get more people to come to your show**
Who should attend?
Anyone interested in learning the latest music marketing techniques successful musicians use in the US to build a buzz, grow their audience, and sell more CDs.
Who should NOT attend?
Anyone who thinks they know it all.
Agenda will cover:
- State of industry
- Strategies for successful touring
- Why you must book yourself
- Marketing
- Packaging
- Questions from the students
The world of touring musicians is filled with dangers, obstacles, and roadblocks, both literal and metaphorical. Join TOUR:Smart and Break the Band author Martin Atkins for a candid and hilarious discussion of what bands can do to beat the odds and survive on the road intact.
For over three decades, Martin Atkins has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, touring the world with his own band, Pigface, or working with Beijing's emerging indie rock scene. Martin was a member of Public Image Ltd and Killing Joke, has contributed to Nine Inch Nails and Ministry and founded industrial supergroup Pigface, The Damage Manual, and Murder Inc. Martin is a producer, drummer, documentary film maker, DJ, professor (Madison Media Institute, Columbia College) and most recently started his own entrepreneurial school, revolution number three. He has been organizing, booking, and managing multi-band package tours for over a decade. In discussing his definitive book on touring, Martin will not only share valuable insight into his methods on booking and touring, but also a discussion of mistakes and failures.
Martin Atkins to give guest lecture on how to Tour:Smart
"If you KNOW that you're fucked then you're not. If you think that you're not, then you are." - Martin Atkins
These zen-like words of wisdom come from one of the music and art industry's most outspoken contributors, Martin Atkins. Martin will be giving a guest lecture at Cal Poly. For over three decades Martin has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, Touring the world with his own band Pigface, or working with Beijing's emerging Indie Rock scene.
In 90 minutes you will learn:
**how to make more money on the road**
**How to get more people to come to your show**
Who should attend?
Anyone interested in learning the latest music marketing techniques successful musicians use in the US to build a buzz, grow their audience, and sell more CDs.
Who should NOT attend?
Anyone who thinks they know it all.
Agenda will cover:
- State of industry
- Strategies for successful touring
- Why you must book yourself
- Marketing
- Packaging
- Questions from the students
Thursday, March 18
Welcome to the Music Business. You're Fucked!
From 12.30 PM - 1.30 PM
@ The Austin Convention Center
Book Signing
From 3.15 PM - 3.45 PM
@ The Austin Convention Center
The first concert for my duo industrial group called Suzy LaRue and The Ruthless Ooze. There will be guitar, sax, vocals, synth, and a drum machine. The cover charge is $5 and the show starts at 6pm. You can hear some of our music here:
http://www.last.fm/music/Suzy%2520LaRue%2520and%2520the%2520Ruthless%2520Ooze?ac=suzy larue and the
However we will be making a whole new selection of songs just for this concert with the exception of one song. Hope you guys show up! It's going to be a blast! The facebook event page will be updated with any changes as well:
http://www.facebook.com/event.php?eid=208214309222886

