The world of touring musicians is filled with dangers, obstacles, and roadblocks, both literal and metaphorical. Join TOUR:Smart and Break the Band author Martin Atkins for a candid and hilarious discussion of what bands can do to beat the odds and survive on the road intact.

For over three decades, Martin Atkins has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, touring the world with his own band, Pigface, or working with Beijing's emerging indie rock scene. Martin was a member of Public Image Ltd and Killing Joke, has contributed to Nine Inch Nails and Ministry and founded industrial supergroup Pigface, The Damage Manual, and Murder Inc. Martin is a producer, drummer, documentary film maker, DJ, professor (Madison Media Institute, Columbia College) and most recently started his own entrepreneurial school, revolution number three. He has been organizing, booking, and managing multi-band package tours for over a decade. In discussing his definitive book on touring, Martin will not only share valuable insight into his methods on booking and touring, but also a discussion of mistakes and failures.

These zen-like words of wisdom come from one of the music and art industry's most outspoken contributors: Martin Atkins.  Martin will be giving a Tour:Smart seminar on February 4 at Ace Hotel's event space called The Cleaners. For over three decades Martin has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, Touring the world with his own band Pigface, or working with Beijing's emerging Indie Rock scene.

The world of touring musicians is filled with dangers, obstacles, and roadblocks, both literal and metaphorical. Join TOUR:Smart and Break the Band author Martin Atkins for a candid and hilarious discussion of what bands and artists can do to beat the odds and survive on the road intact.

For over three decades, Martin Atkins has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, touring the world with his own band, Pigface, or working with Beijing's emerging indie rock scene. Martin was a member of Public Image Ltd and Killing Joke, has contributed to Nine Inch Nails and Ministry and founded industrial supergroup Pigface, The Damage Manual, and Murder Inc. Martin is a producer, drummer, documentary film maker, DJ, professor (Madison Media Institute, Columbia College) and most recently started his own entrepreneurial school, revolution number three. He has been organizing, booking, and managing multi-band package tours for over a decade. In discussing his definitive book on touring, Martin will not only share valuable insight into his methods on booking and touring, but also a discussion of mistakes and failures.

FREE Tour:Smart Seminar coming to University of Southern California!

"If you KNOW that you're fucked then you're not. If you think that you're not, then you are."  - Martin Atkins

These zen-like words of wisdom come from one of the music and art industry's most outspoken contributors, Martin Atkins. Martin will be giving a guest lecture at University of Southern California on February 9, at 2:00 pm. For over three decades Martin has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, Touring the world with his own band Pigface, or working with Beijing's emerging Indie Rock scene.

In 90 minutes you will learn:

**how to make more money on the road**

**How to get more people to come to your show** 

Who should attend?

Anyone interested in learning the latest music marketing techniques successful musicians use in the US to build a buzz, grow their audience, and sell more CDs.

Who should NOT attend?

Anyone who thinks they know it all.

Agenda will cover:

• State of industry
• Strategies for successful touring
• Why you must book yourself
• Marketing
• Packaging
• Questions from the students

The world of touring musicians is filled with dangers, obstacles, and roadblocks, both literal and metaphorical. Join TOUR:Smart and Break the Band author Martin Atkins for a candid and hilarious discussion of what bands can do to beat the odds and survive on the road intact.

For over three decades, Martin Atkins has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, touring the world with his own band, Pigface, or working with Beijing's emerging indie rock scene. Martin was a member of Public Image Ltd and Killing Joke, has contributed to Nine Inch Nails and Ministry and founded industrial supergroup Pigface, The Damage Manual, and Murder Inc. Martin is a producer, drummer, documentary film maker, DJ, professor (Madison Media Institute, Columbia College) and most recently started his own entrepreneurial school, revolution number three. He has been organizing, booking, and managing multi-band package tours for over a decade. In discussing his definitive book on touring, Martin will not only share valuable insight into his methods on booking and touring, but also a discussion of mistakes and failures.

Martin Atkins to give guest lecture on how to Tour:Smart

"If you KNOW that you're fucked then you're not. If you think that you're not, then you are."  - Martin Atkins

These zen-like words of wisdom come from one of the music and art industry's most outspoken contributors, Martin Atkins. Martin will be giving a guest lecture at Cal Poly. For over three decades Martin has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, Touring the world with his own band Pigface, or working with Beijing's emerging Indie Rock scene.

In 90 minutes you will learn:

**how to make more money on the road**

**How to get more people to come to your show**

Who should attend?

Anyone interested in learning the latest music marketing techniques successful musicians use in the US to build a buzz, grow their audience, and sell more CDs.

Who should NOT attend?

Anyone who thinks they know it all.

Agenda will cover:

• State of industry
• Strategies for successful touring
• Why you must book yourself
• Marketing
• Packaging
• Questions from the students