Tour:Smart Band Summit - Make More Money on the Road

Mandatory for all local bands – FREE Registration!

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Thursday December 4, 2008 6:30pm – 9:00pm

Reggie’s Music Joint 2105 South State Street Chicago, IL

You must register to attend. Seating is limited so reserve your space NOW by clicking "Join" underneath the flyer.

Agenda:

• State of industry

• Strategies for success

• Why you must book yourself

• Marketing

• Packaging

• Screen printing

You Get:

• Concrete ideas and the knowledge, information, and confidence to start this process now!

• Proven strategies on how to make more money on the road

• A coupon for 50% off mastering package From Mattress Factory Studios (That’s right, only $150 to master your album!)

Check out the Five Pointed Star Inward Facing Crush strategy – there will be loads more strategies just like this one discussed at the Summit:

Watch: http://www.youtube.com/watch?v=wx4gqAqD0QQ

Perhaps, the greatest obstacle for artists right now is standing on their own feet, rejecting the major label and industry hysteria to look backwards and seek protection in rules and regulations. The only protection is ideas, momentum, and looking forwards.

If you can sustain, you can succeed. You’ll get good ideas to use or inspire you to create your own: new packaging, new partnerships, and new ideas in new markets. As Bruce Lee said, “you must learn to turn stumbling blocks into stepping stones.”

The seminar will be taught by Martin Atkins, who for the last 30 years has embodied the DIY spirit. Most recognized for work as owner of Invisible Records, author of Tour:Smart and for his involvement the Chinese music scene as well as his work with bands such as Public Image Limited, Pigface, The Damage Manual, Killing Joke, Ministry, and Nine Inch Nails.

Registration is free, seating is limited. Reserve your space NOW by adding yourself as a participant to this event!

Press:

We always have a few reserved seats for bloggers and press. Drop us a note at office@invisiblerecords.com if you want a pass.

Testimonials:

• “The first seminar was $400 - I got my money’s worth in the first five minutes” – 2005 seminar attendee

• “Martin Atkins is the best speaker on the planet” – Paul Natkin, Chicago Music Commission

• "ATTENTION ROCK BANDS: THIS IS YOUR OWNER'S MANUAL" – Joel Selvin (Senior Pop Critic, San Francisco Chronicle) • "Four Stars! The ultimate touring manual...." - MOJO

• "If you don't buy this book you will work a lifetime playing catch-up to the bands who do." - Lee Popa

• “The best book ever written about touring (and more) Paul Natkin, Chicago Music Commission

• "The bible of touring- Goldmine Magazine • "Four Stars! One of the year's essential books." - Record Collector

• "A vital repository of hard-learned lessons and essential pointers." –Terrorizer (UK)

• “Valuable insider information” – Cara Burpee, Ponzi Scheme Productions

• “Martin makes sense of things that seem to have no answer, has the ability to inspire and encourage constant self-education” – Jon Allegretto, A Friend Called Fire

• “Tour:Smart and Martin Atkins probably just saved my band's life.” – Tristan James, Proletariat Productions

The Business of Touring (8 p.m.)

Martin will be on on the Business of Touring panel as part of Remix Magazine's Remix Hotel Seminar. He will discuss his own experiences and strategies along with those of the other panel members.

An integral promotional tool for any artist or band, touring has become a viable source of revenue for artists—and increasingly their sole burden—as labels and other supportive agencies continue to implode. This panel of artists, tour managers, label reps and others discusses what you need to know to take your act on the road and turn a profit.

Panelists: Martin Atkins, Guns N Bombs (Johnny Love + Filip Turbotito), Thes One, more TBA

REGISTER HERE

From the co-founder and director of the original legendary New Music Seminar comes a seminar for the new business of music.

This low-cost one day event will give you the knowledge and the tools to step into tomorrow’s music business today.

The day will kick off with a keynote speech, followed by four sessions filled with vital information on how to see it and how to do it, accompanied by the New Music Seminar Guide Book filled with important contact information and vital new music business basics.

The Schmoozatorium will have important industry exhibitors and an opportunity for you to network with the other Seminar delegates. Delegates will also receive the NMS Directory, an invaluable guide filled with vital information, including forms, contacts and discount offers worth well over $100.

(Registration Begins at 7:30 A.M.)

Pyramind Web Page

This will be a 90 minute Tour:Smart presentation with Q&A.

More Info!

Register Here: http://r3weekend0809.eventbrite.com/

After Tour:Smart PLUS! you will be able to:

• screen print your own merchandise and promo material
• design simple graphics (logos, t-shirts, and postcards)
• write a bio other people will want to read
• engage your online community in tangible ways
• use audio and visual tools to market yourself and your stuff
• hack xboxes and traditional business models
• launch an actionable plan that you can do yourself!!
  

Agenda (tentative - more events and special guests coming soon)

Register Here: http://r3weekend0809.eventbrite.com/

After Tour:Smart PLUS! you will be able to:

• screen print your own merchandise and promo material
• design simple graphics (logos, t-shirts, and postcards)
• write a bio other people will want to read
• engage your online community in tangible ways
• use audio and visual tools to market yourself and your stuff
• hack xboxes and traditional business models
• launch an actionable plan that you can do yourself!!
  

Agenda (tentative - more events and special guests coming soon)

Register Here: http://r3weekend0809.eventbrite.com/

After Tour:Smart PLUS! you will be able to:

• screen print your own merchandise and promo material
• design simple graphics (logos, t-shirts, and postcards)
• write a bio other people will want to read
• engage your online community in tangible ways
• use audio and visual tools to market yourself and your stuff
• hack xboxes and traditional business models
• launch an actionable plan that you can do yourself!!
  

Agenda (tentative - more events and special guests coming soon)

The world of touring musicians is filled with dangers, obstacles, and roadblocks, both literal and metaphorical. Join TOUR:Smart and Break the Band author Martin Atkins for a candid and hilarious discussion of what bands can do to beat the odds and survive on the road intact.

For over three decades, Martin Atkins has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, touring the world with his own band, Pigface, or working with Beijing's emerging indie rock scene. Martin was a member of Public Image Ltd and Killing Joke, has contributed to Nine Inch Nails and Ministry and founded industrial supergroup Pigface, The Damage Manual, and Murder Inc. Martin is a producer, drummer, documentary film maker, DJ, professor (Madison Media Institute, Columbia College) and most recently started his own entrepreneurial school, revolution number three. He has been organizing, booking, and managing multi-band package tours for over a decade. In discussing his definitive book on touring, Martin will not only share valuable insight into his methods on booking and touring, but also a discussion of mistakes and failures.

These zen-like words of wisdom come from one of the music and art industry's most outspoken contributors: Martin Atkins.  Martin will be giving a Tour:Smart seminar on February 4 at Ace Hotel's event space called The Cleaners. For over three decades Martin has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, Touring the world with his own band Pigface, or working with Beijing's emerging Indie Rock scene.

The world of touring musicians is filled with dangers, obstacles, and roadblocks, both literal and metaphorical. Join TOUR:Smart and Break the Band author Martin Atkins for a candid and hilarious discussion of what bands and artists can do to beat the odds and survive on the road intact.

For over three decades, Martin Atkins has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, touring the world with his own band, Pigface, or working with Beijing's emerging indie rock scene. Martin was a member of Public Image Ltd and Killing Joke, has contributed to Nine Inch Nails and Ministry and founded industrial supergroup Pigface, The Damage Manual, and Murder Inc. Martin is a producer, drummer, documentary film maker, DJ, professor (Madison Media Institute, Columbia College) and most recently started his own entrepreneurial school, revolution number three. He has been organizing, booking, and managing multi-band package tours for over a decade. In discussing his definitive book on touring, Martin will not only share valuable insight into his methods on booking and touring, but also a discussion of mistakes and failures.

FREE Tour:Smart Seminar coming to University of Southern California!

"If you KNOW that you're fucked then you're not. If you think that you're not, then you are."  - Martin Atkins

These zen-like words of wisdom come from one of the music and art industry's most outspoken contributors, Martin Atkins. Martin will be giving a guest lecture at University of Southern California on February 9, at 2:00 pm. For over three decades Martin has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, Touring the world with his own band Pigface, or working with Beijing's emerging Indie Rock scene.

In 90 minutes you will learn:

**how to make more money on the road**

**How to get more people to come to your show** 

Who should attend?

Anyone interested in learning the latest music marketing techniques successful musicians use in the US to build a buzz, grow their audience, and sell more CDs.

Who should NOT attend?

Anyone who thinks they know it all.

Agenda will cover:

• State of industry
• Strategies for successful touring
• Why you must book yourself
• Marketing
• Packaging
• Questions from the students

The world of touring musicians is filled with dangers, obstacles, and roadblocks, both literal and metaphorical. Join TOUR:Smart and Break the Band author Martin Atkins for a candid and hilarious discussion of what bands can do to beat the odds and survive on the road intact.

For over three decades, Martin Atkins has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, touring the world with his own band, Pigface, or working with Beijing's emerging indie rock scene. Martin was a member of Public Image Ltd and Killing Joke, has contributed to Nine Inch Nails and Ministry and founded industrial supergroup Pigface, The Damage Manual, and Murder Inc. Martin is a producer, drummer, documentary film maker, DJ, professor (Madison Media Institute, Columbia College) and most recently started his own entrepreneurial school, revolution number three. He has been organizing, booking, and managing multi-band package tours for over a decade. In discussing his definitive book on touring, Martin will not only share valuable insight into his methods on booking and touring, but also a discussion of mistakes and failures.

Martin Atkins to give guest lecture on how to Tour:Smart

"If you KNOW that you're fucked then you're not. If you think that you're not, then you are."  - Martin Atkins

These zen-like words of wisdom come from one of the music and art industry's most outspoken contributors, Martin Atkins. Martin will be giving a guest lecture at Cal Poly. For over three decades Martin has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, Touring the world with his own band Pigface, or working with Beijing's emerging Indie Rock scene.

In 90 minutes you will learn:

**how to make more money on the road**

**How to get more people to come to your show**

Who should attend?

Anyone interested in learning the latest music marketing techniques successful musicians use in the US to build a buzz, grow their audience, and sell more CDs.

Who should NOT attend?

Anyone who thinks they know it all.

Agenda will cover:

• State of industry
• Strategies for successful touring
• Why you must book yourself
• Marketing
• Packaging
• Questions from the students